Table of Contents

1. Curated Careers:

   • 5 jobs at Visme, Fieldguide, Toggl, Pathrise, Affinitiv

2. Trends and Tidbits:

   • A cool video about consumer behaviour secrets

   • A quote by Mark Manson

3. AI Arena:

   • ChatGPT prompt that creates 30 pieces of content ideas

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Curated Careers 💼

1. Director of Marketing at Visme
   
   Full-Time, Remote.

   
   Brief: Lead Visme’s entire marketing team and define their long-term goals and direction as a brand.
   
   Apply
   
   

2. VP of Marketing at Fieldguide
   
   Full-Time, Remote (US).
   
   Brief: Work with the CEO and VP of Sales to play an essential role in building Fieldguide’s marketing function from the ground up.
   
   Apply
   
   

3. Copywriter at Toggl
   
   Full-Time, Remote.
   
   Brief: Work across organic, email and social, delivering copy yourself and working closely with colleagues and external partners to drive results.
   
   Apply
   
   

4. Marketing Mentor at Pathrise
   
   Part-Time, Remote.
   
   Brief: Responsible for mentee success by helping them develop their interviewing skills through a variety of online sessions.
   
   Apply
   
   

5. Digital Marketing Intern at Affinitiv
   
   Part-Time, Remote.
   
   Brief: Responsible for providing support for both the SEO and Social Media teams through hands-on learning.
   
   Apply

🔥 Want to increase your chances of getting noticed and selected? Get your resume reviewed with comprehensive actionable improvements. It costs $49 but you can GET IT FREE. Scroll to the end of the newsletter to find out how.

Trendy Tidbits 💎

The resource for this edition is this very cool video that talks about the clever tricks and strategies that companies use to sway what we buy and how we think about their products. It takes us through concepts like…

• How items are designed to become outdated.

• The power of famous faces promoting products.

• What influences our shopping choices?

• and more.

🔗 Click here to watch the video

Some pointers mentioned in the video:

• Loss Leader Strategy 📉
  
  Imagine you own a bakery. You decide to sell your famous chocolate chip cookies at a price that doesn't even cover your costs, basically losing money on every cookie sold. Why? Because people who come in for the cheap cookies end up buying a cup of coffee, a sandwich, or a cake that has a much higher profit margin. Your cheap cookies lure them in, but they leave with much more, helping you make a good profit overall.

  
  

• Razor and Blades Business Model 🪒
  
  Think about when you buy a printer for your home. The printer itself doesn't cost much, and it seems like a great deal. But once you start using it, you realize that the ink cartridges (which are necessary for the printer to work) are really expensive. The company sells you the printer cheaply, but then you have to keep buying the expensive ink cartridges, which is where they really make their money.

  
  

• Forced Free Trial 🆓
  
  Have you ever signed up for a new app because it offered a free trial, and you thought, "Why not?" But then, to get the free trial, you had to enter your credit card details. The trial is great, but you forget to cancel it before the trial period ends, and suddenly, you're paying for a subscription. This is a forced free trial. It gets you hooked with the promise of being free, but it's designed to make you a paying customer, often without you even noticing until the first payment goes through.

  
  

• Slow Music in Stores 🎶
  
  Imagine you're in a clothing store, casually browsing through the racks. The store is playing some slow, relaxing music over the speakers. Without even realizing it, the music makes you walk slower, take your time, and look at more items. The longer you stay in the store, the more likely you are to buy something. If the music were fast, you might hurry up and leave sooner. Slow music is a subtle trick to keep you shopping longer and, hopefully, spending more money.

I'm eager to hear your thoughts on these strategies. How do they impact your view of consumer behaviour? Do they change the way you think about your own shopping habits? Reply to this email with your insights.

In other Tidbits, this quote is very relevant.

There are struggles. Always.

The key lies in selecting our struggles wisely with intention. It's not about avoiding challenges but about choosing which challenges are worth our effort and dedication.

For example, in entrepreneurship…

You face the uncertainty of success, the long hours, along with the financial risk. This struggle is selected (intentionally) for the potential of creating something valuable.

In other words, the difference between those who achieve greatness and those who don't isn't the absence of struggle, but the choice of struggle.

And, if you think about it —

• the discomfort of growth

• the tension of pushing our limits

• the fear of the unknown.
  👆
  These aren't obstacles.
  They are indicators that we're on the path to something valuable.

AI Arena 🤖

This is what I've crafted for you:

A super cool ChatGPT prompt that's gonna be a game-changer. How? It's like your creativity secret weapon, spitting out 30 awesome content ideas in a snap. And, these are not just some random ideas: it brainstorms through the whole content creation process with you, but the AI does all the heavy lifting 🏋️‍♂️

Just copy and paste the below to ChatGPT.

This is a tailored content creation journey! We will dive into generating dynamic and impactful content ideas. As a result, you will provide a list of 30 content ideas. Alongside each headline, you'll find detailed and actionable insights designed to make each content piece engaging, informative, and aligned with your strategic goals. This approach ensures I have a clear roadmap for creating content that not only attracts but deeply resonates with my target audience. You must think like a psychologist and a neuroscientist who understands consumer's brains deeply to come up with unique / out-of-the-box but still simple ideas and justifications.

But, before you can come up with content ideas, you will a lot of information from me. To get that information, follow the below process by asking me the questions I have listed below.

1. **Readiness Check**: You can ask me to confirm with a "Yes" if I am ready to embark on this adventure, where we'll blend strategic insight with creativity to craft content that resonates with my audience.

2. **Umbrella Topics Identification**: Ask me to share the broad topics I am passionate about or that align with my business objectives. This foundational step will guide our exploration and ensure the content ideas we generate are both relevant and engaging.

3. **Audience Insight**: Ask me to Describe my target audience, focusing on demographics, interests, and challenges. Understanding who we're creating for is crucial in tailoring content that speaks directly to their needs and desires.

4. **Content Goals Selection**: Ask me the primary aim of the content I  plan to create? I should select one from the following (or, If none of these, I should be able to type of my own):
   - A) Brand Awareness
   - B) Lead Generation
   - C) Education
   - D) Customer Engagement
   This choice will guide our selection of content formats and themes, ensuring they align with my strategic objectives.

5. **Content Format Preferences Acknowledged**: Ask if I have any content format preferences. Ask that with giving me format choices as an MCQ with options decided by you based on your learning or understanding of my answers from questions 2, 3, and 4. Prioritize content formats that are both impactful and straightforward to produce. I expect a list of recommendations such as blog posts, infographics, short videos, and podcasts, tailored to your audience and content goals, with reasons practically explained in layment-terms.

6. **Detailed Content Ideas List**: At the conclusion of our process, you will provide a list of 30 content ideas (or, headlines, to be more specific). Alongside each headline, you'll write detailed and actionable insights designed to make each content piece engaging, informative, and aligned with my strategic goals. The explanation per headline can not be less than 50 words each with no upper limit. Your aim is to convince me why your suggested headline should be picked and used. If I end up picking it, you get a reward.

Notes for better ideas:
- Think outside of the box.
- Give variety of tonality, format, structure, size of headline, etc.
- Think catchy, hooky, u-turny headlines
- It should Be as explicit as possible about what the content will and will not do
- Think like a copywriter of your choice. Maybe Ogilvy.
- Appendix of the prompt contain some inspiration of really good headlines for you to learn from

7) For a job well done and for following each of my instructions, I will tip you a $1000. If my content performs very well, I will tip you a $10000. Take a breather, and let's go through this step by step to be the best content marketers out there. Remember, you must write all 30 ideas and not less.

Appendix: Good headlines inspiration:
- How To Become Ridiculously Self-Aware In 20 Minutes
- 50 iOS Interview Questions And Answers
- Why Long Walks Will Change Your Life
- Kale is now one of the most pesticide-contaminated vegetables
- 30 Of The Funniest Outdoor Signs From This Vet Clinic That Dad Joke Lovers Will Appreciate
- Joe Biden and Kamala Harris: TIME’s Person of the Year 2020 <Why is it good? It has a ranking>
- For the first time in history, U.S. billionaires paid a lower tax rate than the working class <Why is it good? It has newness featured in headlines around unique, rare or one-off events and circumstances>
- Why Your Older Sister Is One of the Most Important People in Your Life <Why is it good? It has Hyperbolic trigrams that give way to exaggerated statements in headlines>
- Everything you need to know about washing your hands <Why is it good? It has Instructional trigrams, that are ones that give way to commanding statements or phrases that suggest some sense of obligation and or urgency>
- FDA approves new test that could detect coronavirus in about 45 minutes <Why is it good? Figures were used in headlines for speed to insight>

Well, until next time! Meanwhile, if you are open to new jobs and opportunities, we are planning to promote a few candidates in the next edition [at no cost]. If you are interested, please write to me by replying to this email.

And, if you would like a free resume review, check below.