Table of Contents

1. Curated Careers

2. Trends and Tidbits:

   • Facing low AOV? 5 game-changing tricks to boost🚀

   • Free shipping vs Discount coupons

3. AI Arena:

   • Persuade anyone with this prompt

4. Interesting reads for the week

^{If this was forwarded to you, consider joining our community through this link.}

Your Brilliant Business Idea Just Got a New Best Friend

Got a business idea? Any idea? We're not picky. Big, small, "I thought of this in the shower" type stuff–we want it all. Whether you're dreaming of building an empire or just figuring out how to stop shuffling spreadsheets, we're here for it.

Our AI Ideas Generator asks you 3 questions and emails you a custom-built report of AI-powered solutions unique to your business.

Imagine having a hyper-intelligent, never-sleeps, doesn't-need-coffee AI solutions machine at your beck and call. That's our AI Ideas Generator. It takes your business conundrum, shakes it up with some LLM magic and–voila!--emails you a bespoke report of AI-powered solutions.

Outsmart, Outpace, Outdo: Whether you're aiming to leapfrog the competition or just be best-in-class in your industry, our custom AI solutions have you covered.

Ready to turn your business into the talk of the town (or at least the water cooler)? Let's get cracking! (And yes, it’s free!)

1. Remote Head of Marketing at KUESKI
   
   📍 Full-time, Remote.
   💵 $70K USD
   
   ⚒️ Brief: Create and own execution of a strategy to build awareness of and affinity for Podia in the market, increase revenue, and efficiently develop our best-performing marketing channels.

   
   Apply

2. Marketing & Growth Specialist at SWORD
   
   📍 Full-time, Remote.
   
   ⚒️ Brief: Implement and execute marketing strategies, manage campaign calendars, and update email and mailer reporting dashboards
   
   Apply

3. Digital Content Specialist at FranklinCovey
   
   📍 Full-time, Remote.
   💵 $58K Annually
   
   ⚒️ Brief: Develop and execute a comprehensive content marketing strategy in alignment with overall marketing objectives.

   
   Apply

➡️ WTH is Average Order Value (AOV)?

Imagine you’re at your favorite local café. 🍵

You’re about to order your usual latte when the barista says,

“Hey! Try our new pastry with it, it’s delicious!”

You think, why not? 🍰🍰

But you know, this little nudge just increased their average order value (AOV).

So, what exactly is AOV? In simple terms, it's the average amount spent every time a customer places an order on your site.

Calculating AOV is easy. Just take your total revenue and divide it by the number of orders. For example, if your store made $10,000 from 200 orders, your AOV is $50.

Just like any other marketing metric, this too has its kinds, like Mean, Median, and Mode. Just to give you an idea of what each kind of AOV means—

• Mean AOV - just the normal average order value

• Median AOV- Rank all your orders and select the middle value.

• Mode AOV - Sort your order values numerically and select the amount that occurs most frequently.

Now that you know what is AOV, Wondering what a good AOV is?🤔 

Check out this study by Growcode, they dived into 10 different economic studies and nailed down $128 as the desired AOV for e-commerce.

$128! OMG, I’m not even at $20 right now?!!

Don’t stress about it, chill.
It varies by industry, but generally, the higher, the better.

It means customers are spending more per transaction. Ultimately, it’s all about profits.

➡️Why AOV Matters in eCommerce

Because it can increase your revenue without needing more customers. Higher AOV means more money per order, better returns on marketing spend, and improved cash flow.

If you just focus on some proven ways + a little creative effort instead of spending lakhs to acquire new customers, you get a lot more value from your existing ones.

Enough of talking, now let’s dive into the real matter. 📌📌

➡️ 5 Tricks to Boost AOV-

1) Bundle Products

Think of bundling packs like offering a combo meal, just like McDonald’s.

Instead of selling items individually, you group them at a slightly reduced price.

For example, if you run an online beauty store, bundle a face wash, toner, and moisturizer together. Customers feel they’re getting more value, and you get a bigger sale.

2) Upsell and Cross-Sell

Ever noticed how Amazon suggests products frequently bought together? For instance, if someone buys a laptop, suggest a mouse or a carrying case.

This is upselling and cross-selling. When a customer adds an item to their cart, recommend a higher-end version (upsell) or complementary products (cross-sell).

3) Create a Loyalty Program

People love to feel valued, right? Loyalty programs do just that.

Offer points or rewards for every purchase that customers can redeem for discounts or free products. The idea is to encourage repeat purchases and higher spending. Think of Sephora’s Beauty Insider program that gives points for every dollar spent, leading to bigger purchases to get more points.

4) Personalize Recommendations

Personalization can totally change how a user behaves. Use data to understand your customers’ preferences and recommend products tailored to their tastes. This can be done through email or directly on your site.

Take Tiffany and Co for example, they allow customers to engrave jewelry items for an additional $5- often pushing up the order value by up to 5%.

🪃🪃Bonus-

5) Offer a Free Shipping Threshold

Here’s a clever one. Instead of giving away free shipping on all orders, set a minimum purchase amount to qualify for free shipping.

This pushes customers to add more items to their cart to meet the threshold. For instance, if your free shipping threshold is $75, and a customer’s cart totals $60, they’re likely to add an additional $15 worth of products to avoid the shipping fee.

This not only increases your AOV but also boosts overall sales. And speaking of shipping, while free shipping can be a great incentive, it’s not always the best strategy. Instead, consider using discount coupons for shipping, which we observe from today’s case study from Ariyh.

Free Shipping vs Discount coupons on shipping — Source Ariyh

Don’t communicate that shipping is free (e.g. don’t mention “Free shipping” on your product pages).

In experiments both in the lab and with 771,776 customers of a large European online retailer, researchers found that: 

• Free shipping increased spending by 0.83%, but increased returns by 1.2%

• The increase in returns was driven by more sales of products that are at high risk of being returned (e.g. fashion, cosmetics), but sales of products at low risk of being returned (e.g. vacuum cleaner bags, storage boxes, mirrors) did not increase

• Credit coupons increased sales of both types of coupons, without increasing return rates

For every 10,000 customers, the company that uses:

• Free shipping (vs paid shipping), causes a loss of €80.42 (or .7%).

• Credit coupons (vs paid shipping), increase profit by €701.99 (6%).

Modernize Out Of Home with AdQuick

AdQuick unlocks the benefits of Out Of Home (OOH) advertising in a way no one else has. Approaching the problem with eyes to performance, created for marketers and creatives with the engineering excellence you’ve come to expect for the internet.

You can learn more at www.AdQuick.com

Persuade anyone to do anything with this GPT prompt-

pssssstttth…. Don’t tell anyone I just told you this small but mighty prompt!

Sometimes you need to persuade your significant other, coworker, boss, or family member to do something they’re not too excited about. This prompt will set your story straight before you make your pitch. Let's do one personal example and one work-related example. (let’s hypnotize them to do what we want😉)

Note: Copy-paste the below prompt into your chatGPT.

How can I effectively persuade my [family member/coworker/other person] that I genuinely want [specific object/outcome], particularly for [specific activity or reason]? What potential objections or concerns might this person have, and how can I address them in my persuasive communication?

Business version:

How can I effectively persuade my boss that I genuinely want new marketing automation software, particularly for better attribution for my marketing? What potential objections or concerns might this person have, and how can I address them in my persuasive communication?

Read the incredibly detailed answer here.

Personal version:

How can I effectively persuade my wife that I genuinely want a freezer for our garage, particularly to store the dogs' new food that is taking up our current freezer? What potential objections or concerns might this person have, and how can I address them in my persuasive communication?

Read the incredibly detailed answer here.

source

 🔗Top AI Use Cases in Marketing to Win 2024 → Link

 🔗AI in Digital Marketing — The Complete Guide → Link

 🔗Trends in Using AI for Marketing: 2023-2024 → Link

 🔗4 Incredible AI Case Studies in Content Marketing→ Link

 🔗9 Top Marketing Trends and Strategies of 2024 → Link