No Sponsor? 🥲

So, we didn’t land a sponsor this time around.

But then I had a wild thought: what if I become my own sponsor? 🤔

Think of it — no more waiting by the phone for sponsorships to call.

We could be the captains of our own ship!

So, I’m tossing around the idea of creating a course:

• Should I?

• What should it be about?

• How much would you chuckle (or, frown) while paying for it?

If you pitch in with ideas, I’ll hit you back with a 50% discount on the final product — no gimmicks, no gotchas. No matter what / when I create it.

What do you think? Ready to help us cook up something awesome?

Hit reply with your thoughts ✅

Table of Contents

1. Curated Careers

2. Trends and Tidbits:

   • WTH is Geo-targeting?

   • Cross-sell related products when refunding

3. AI Arena:

   • Business Plan GPT

   • LinkedIn tags AI-generated content

4. Interesting reads for the week

^{If this was forwarded to you, consider joining our community through this link.}

1. Content & Marketing Intern at [a small project I’m working on 💁‍♂️]
   
   📍 Part-time, Remote.
   
   💸 It is a fresh project, so the budget is low until we get rev positive.
   
   ⚒️ Brief: There are a couple of small projects I am working on where I need some help with marketing, content, and operational activities.
   
   ✅ Apply: Respond to this email.

2. Marketing Specialist at Urbint
   
   📍 Full-time, Remote.
   
   💸 $80,000 - $120,000/yr
   
   ⚒️ Brief: Contribute across event marketing, content marketing, product marketing, communications, and more.
   
   ✅ Apply

3. Marketing Operations Intern at Instnt
   
   📍 Part-time, Remote.
   
   ⚒️ Brief: Report directly to the VP of Marketing and will assist with marketing data collection, operations, and CRM support
   
   ✅ Apply

➡️ WTH is Geo-targeting?

Geo-targeting is a technique used in digital marketing to…
deliver content or advertisements to a user based on their geographic location.

And we are not necessarily only saying:
- Where they live. That’s so 2010. 🙈
- We are also talking about where they are right now, at the moment. 📍
and market to them based on that.

Imagine you own a coffee shop. You can use geo-targeting to send special offers to customers who are walking around your stores.

This makes your marketing very timely.

But, how does it work, technically?

Well, there are 3 ways.

• IP Address Mapping:
  
  Every device connected to the internet has an IP address, which gives clues about its location. This is used to tailor ads to specific regions.
  
  

• GPS:
  
  If you've ever used a map app on your phone, you've shared your GPS location. Marketers use this precise data for real-time geo-targeting.
  
  

• Wi-Fi and Bluetooth:
  
  These are used in more confined spaces, like malls or stores.
  

Geo-fencing →

The concept of "geo-fencing" adds another layer.

It allows you to create a virtual fence around a specific location where ads are triggered when a user enters or exits this (virtually fenced) area.

Here’s an interesting case study:

Hyundai was stuck with a "staid and cheap" image.

They needed a makeover. Not in their cars, but in their market perception.

Enter the cunningly named campaign “Dealer Stealer.”

Here’s how it played out:

Hyundai pinpointed the locations of —

• 115 Mazda dealerships

• 282 Toyota dealerships

• and 152 Hyundai dealerships.

And then geo-fenced it — think of it as a virtual border around all of these offline places. Mind you, the borders are virtual (or hypothetical).

These digital fences were like a trap.

What these borders or fences would do is —

As soon as potential car buyers wandered into these Mazda or Toyota zones, their smartphones betrayed them. By entering these zones their “unique and anonymous” device IDs were captured.

Sounds frightening, but, so what? Well, here’s where it gets juicy: While these consumers were contemplating Mazdas and Toyotas, their smartphones would be filled with ads about Hyundai deals.

The results? A blockbuster hit:

The campaign snagged the attention of 815,000 unique eyeballs.

And think about this — these were potential customers, deep in enemy territory, suddenly reconsidering Hyundai.

Out of the 815,000 — 41,000 people “reconsidered Hyundai as an option.”

You can read more about the campaign here.

In other thoughts…

Cross-sell related products when refunding
— source

When customers are asking for a refund for returning a product, cross-sell other products to them. They will be more likely to buy.

Why does this work?

When we buy something, we’ve set that amount aside as spent money, or a loss. If the money is returned to us, spending it again doesn’t feel as painful since we already consider the amount as spent.

Through a series of 5 online experiments, this was concluded:

• 78% of people chose to spend a refund buying a Starbucks gift card, compared to 47% of people buying with money that was not refunded.
  

• When buying a shirt from Nike, people were 2.5 times more interested in buying when using refunded money compared to buying the item normally.
  

• After deciding to return a pair of winter shoes, people were 27.6% more likely to buy a jacket, compared to buying the jacket on its own.

— Source: Ariyh.

I found this very inspiring 🤩

BusinessPlan GPT

Copy & paste the below prompt to let ChatGPT create a business plan for you.

In other AI-related thoughts,

Now, you will know if that LinkedIn post was created by AI.

🔗 7 expert predictions on the future of social media for 2024 → Link

🔗 Prospecting in Sales: New Methods for an AI-Driven World → Link

🔗 How to Use AI for Sales Prospecting in 2024 → Link

🔗 What to expect from social media management in 2028 → Link

🔗 How to use AI to make more money and save more time → Link