Table of Contents

1. Curated Careers

2. Trends and Tidbits:

   • CEO Adam Mosseri talks about Instagram Algo

3. AI Arena:

   • Prompt to create 30 Instagram content ideas.

4. Interesting reads for the week

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1. Social Media & Community Specialist at Glorious Gaming

   
   📍 Full-time, Remote (US)

   💸$60K-70K /yr

   
   ⚒️ Brief: Create, coordinate, publish, and monitor posts on Glorious’ social media channels, including Facebook, X, Instagram, TikTok, and YouTube

   
   Apply

2. Marketing Assistant at Magic, Inc.
   
   📍 Freelance, Remote (Anywhere)

   💸$5 hourly
   
   ⚒️ Brief: Mastery of digital marketing tools and platforms

   
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3. Associate Product Marketing Specialist at Zendesk

   
   📍 Full-time, Remote (US)

   💸$76K /yr
   
   ⚒️ Brief: Enable our internal partners on clear & consistent messaging and craft materials to support customer-facing interactions
   
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➡️ Adam Mosseri talks about Instagram Algo

You’ve probably found countless Instagram coaches claiming and selling courses on “How I cracked code to Instagram!” or "How to hack the Instagram Algorithm?"

But what if the CEO himself gave us the real secrets?

Well, he did.

Recently, Adam Mosseri, the head of Instagram, sat down with Colin and Samir to talk about what works, why it works, and how creators and marketers (that’s you!) can make the most of it.

Let’s unpack the gems from this conversation straight from the top!

1️⃣ Video Changed Instagram (And Why You Should Care)

The first thing video brought into the place is more conversations.

Mosseri says video is now a core part of the Instagram experience. To put that into numbers, more than 50% of the engagement on Instagram is from reels, stories and posts that are videos.

→ So, if you do not have a proper strategy for your reels, it might be difficult to grow at a constant pace.

Unpacking the Algorithm (No black magic here)

Okay, getting straight to the point of this newsletter — the mysterious beast that everybody wants to tame — The Instagram Algorithm!

Well, in Mosseri’s words, there is no one algorithm. Wait what?

There are algorithm-s that define how engagement and viewership on IG work. Some work for stories, some others for carousels, and some for the reels and posts. And how DMs are more relevant. Let’s start with the REELS—

2️⃣ How do Reels gain more reach?

Here’s the kicker: while many users crave more reach, few truly understand what drives it. Mosseri talks about exactly what sparks more reach.

i) Sends Per Reach: How often your post gets shared is a huge indicator of success. Instagram’s algorithm values posts that people want to send to friends.

→ Sharability is not just about asking your audience to share at the end of the videos. It has multiple keys to it.

First, it starts right from the scripting of your videos.
Does it sound natural enough?
Do you sound preachy?
Who can they share your videos with?

Second, what do they get when they share? You can do micro-giveaways.
(of resources, links, notes, recommendations, shoutouts).

ii) Watch Time and Engagement: The length of time people spend watching your content does matter. It’s not just about quick views, the algo wants viewers to stay hooked.

For short-length reels that you post, keep a super-useful caption. For longer videos (30-60 secs), try out the looping effect where the video ends at the exact point where it started.

iii) Follower Count Vs Viewer Engagement: Mosseri says follower counts are still relevant, but they don’t carry the weight they once did.

🧠 Reason: The recommendation system's focus has shifted. You don’t see content from someone whom you followed long back, but the content that you’re likely to enjoy.

→ From a marketer’s POV: Even with just 100 followers you get a chance to show up in your target’s feed.

3️⃣ How to use carousels?

Mosseri stresses carousels as the nurturing tools for creators. While reels give you enough exposure to attract new people, carousels help you present more complex narratives to your audience.

You can tell that story to your audience or make a special announcement that you don’t want to make a video or maybe just some random shots taken around an event.

One noticeable thing is that the viewer is more actively engaged in the carousel as they swipe through multiple images unlike in reels where you lose them when they swipe once.

4️⃣ How often should you post stories?

Unlike every other posting format stories don’t show up to non-followers. It’s exclusively for the followers.

Mosseri says it is the medium for creators to share less formal content. It feels more personal and seems to be a real-time connection with the viewer.

While, posts and reels sound a little preachy sometimes, stories sound like a casual, immediate conversation. That is why most conversions come from link clicks on stories than other forms of ads on Instagram.

But how to show up first on the story-bar of your target?

Answer: Make them engage with your stories. Do a poll, a casual Ask-me-anything session, or ask for their suggestions for a tour. Something, that makes them send you a message or react to your story in some way. That matters.

Finally, how often should you post a story?
On average 2 times-a-day is enough.
(3-4 is what most creators practice.)

5️⃣ Are captions really important?

Here’s a surprising stat: Half of the Instagram viewership is without sound. So, make sure you have captions to make your videos accessible, even for the sound-off viewers.

6️⃣ The Race for Cultural Relevance: Instagram vs. The Rest

What does that mean? Adapting to what people are interested in right now!

Mosseri says if Instagram didn’t go for stories and videos, they would have died.

→ So applies to the creators. If there’s a new feature, a new way to reach your audience, you must give it a try.

5️⃣ Why DMs are becoming more important?

Mosseri points out that the most number of reshares for any content is in the DMs. In contrast, fewer reshare on stories and fewer remix reels.

Why? Because it is a more private channel for resharing content they don’t want anybody to know about.

→ For example, people often share funny or highly specific content with friends or family in DMs, which they wouldn’t necessarily post publicly.

Second, the more direct messages you have with your audience the better result it brings.

🧠 Reason: No matter how saturated your feed is, that one new post from your close friend whom you message frequently shows up first, right?

→ How to leverage this? Use tools like manychat to automate DMs and story replies.

Have you heard your favorite creator say “Comment ‘something’ and I’ll send you my resource straight into your DM.” That’s what I am talking about.

→ That gets you a comment + one DM interaction

But, if you’re looking for a complete cheat sheet. We have created something super useful for you!

And that’s a wrap on today’s tidbit. Btw CEO Mosseri consistently shares new updates about Instagram on his IG account. So keep checking there for newer triggers that work.

Until next time🥂

➡️Prompt to create 30 content ideas for Instagram

This prompt helps you create 30 different content ideas at once. Fill in the space holders and prompt it to ChatGPT.

Prompt:

Act like a professional social media strategist with over 20 years of experience in creating engaging and innovative content for various niches. You specialize in tailoring content strategies for Instagram to boost engagement, increase followers, and strengthen brand presence. Your objective is to generate a comprehensive list of 30 unique content ideas for Instagram.

Details:

1. Niche: Insert niche here (e.g., fitness, fashion, travel, technology, food, etc.)

2. Target Audience: Specify the demographic details of your target audience (e.g., age range, gender, interests, etc.)

3. Brand Goals: Define the primary goals for your Instagram content (e.g., increase engagement, drive website traffic, promote products/services, etc.)

Instructions:

1. Identify Core Themes:

   • List the core themes relevant to the specified niche.

   • For each theme, provide a brief explanation of its relevance to the target audience.

2. Content Types:

   • Break down the content types suitable for Instagram, such as photos, videos, stories, reels, carousels, and IGTV.

   • Explain why each content type is effective for the niche and audience.

3. Content Ideas Generation:

   • Create a list of 30 unique content ideas. For each idea, include:

     • Title/Concept

     • Content Type

     • Description of the idea

     • Objective (e.g., engagement, awareness, promotion)

     • Suggested hashtags

     • Visual elements (e.g., colors, themes, props)

     • Call-to-Action (CTA)

     • Any additional notes or tips for execution

4. Examples and Inspirations:

   • Provide 3-5 examples of existing Instagram posts that align with the content ideas.

   • Explain how these examples can inspire or be adapted for the niche.

Structure the Content Ideas as follows:

• Idea Title/Concept:

• Content Type:

• Description:

• Objective:

• Suggested Hashtags:

• Visual Elements:

• Call-to-Action (CTA):

• Additional Notes/Tips:

Example for Fitness Niche:

1. Morning Workout Routine:

   • Content Type: Video

   • Description: Showcase a quick 10-minute morning workout routine that followers can do at home.

   • Objective: Increase engagement and motivate followers to start their day with a workout.

   • Suggested Hashtags: #MorningWorkout #FitnessRoutine #HomeWorkout

   • Visual Elements: Bright, energetic colors; outdoor or well-lit indoor settings; minimal props.

   • Call-to-Action (CTA): "Tag a friend who needs a morning boost!"

   • Additional Notes/Tips: Include a timer or countdown to guide viewers through the routine.

Take a deep breath and work on this problem step-by-step.

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