Table of Contents

1. Curated Careers

2. Trends and Tidbits:

   • GenZ thinks different

   • The Snapchat report on GenZ in India and other global stats

   • Sneaking into GenZ’s mindset

   • How to market to GenZ? (Flipkart’s stunt)

3. AI Arena:

   • Prompt to generate 30 LinkedIn content titles

4. Interesting reads for the week

^{If this was forwarded to you, consider joining our community through this link.}

1. Marketing Operations Manager at IntelliShift

   
   📍 Full-time, Remote

   💸$ 100K /yr

   
   ⚒️ Brief: Oversee and directly manage the marketing tech and systems including but not limited to Pardot, ZoomInfo, Sendoso, and Gravity forms

   
   Apply

2. Email Marketing Manager at BigID
   
   📍 Full-time, Remote

   💸$ 85K /yr
   
   ⚒️ Brief: Conceptualize, author, build, and optimize automated persona-based nurture programs.

   
   Apply

3. Director, Social Media at Athletic Greens

   
   📍 Full-time, Remote

   💸$ 141K /yr
   
   ⚒️ Brief: Develop data-driven, channel-by-channel strategies that drive growth.
   
   Apply

➡️ GenZ thinks different

Millennials grew up in a world that values ownership and affordability.

GenZ and Gen Alpha prioritize experience, inclusivity, and authenticity over…

over probably anything else.

They want a story-driven status symbol that the brand offers.

And more than the brand, they relate to the people behind it.

So - I went full nerd mode diving into research papers and stats. I had to understand what makes these kids drop their cash. And broooo... the findings are WILD!

You know what's crazy? These GenZ-ers don't just want "luxury stuff." Nah nah nah.

They're basically joining tiny cults around the people BEHIND those logos.

They are like:
"Oh, you bought that hoodie?"
"Nah fam, I bought into that designer's VISION"

See what I mean? Now, let’s look at the golden snippets from what I found out…

Starting with the Snapchat report on GenZ’s spending power in India that everyone was talking about last week.

Here are some interesting insights from this report —

▶️ 20% of Gen Z is already part of the workforce.

▶️ 43% of India’s total consumption is driven by Gen Z.

▶️ They blend social interactions with shopping, a trend termed "shopcializing."

▶️ Almost 80% rely on visuals for everyday interactions.

But it’s not just about the numbers. This generation is reshaping consumer behaviour, placing value on their “inner circle.” Why do I say that?

70% of them take suggestions from their loved ones before making decisions.

As marketers and entrepreneurs, we must understand how the GenZ mindset functions.

🧠Sneaking into GenZ’s mindset

GenZ is the first generation to grow up with smartphones in their hands.

1️⃣ They breathe the internet. But don’t fall into impulsive buying. Currently, they make as many purchases as Millennials but are 1.5 times more likely to research their purchases.

→ 50% of American GenZ shoppers prefer to research thoroughly before buying.

2️⃣ What inspires the GenZ? 

Forget any forms of ads. They seek inspiration in the nooks and crannies of social media. They look for the next cool thing, whether it’s through YouTube, TikTok, or Instagram.

77% of GenZ in the U.S. actively look for style inspirations online.

3️⃣ UGC & Loyalty

UGC is the king of content when it comes to convincing GenZ.

The Frankie Shop gets it. They’ve made a habit of celebrating customers post-purchase.

Their Instagram and TikTok are Filled with real people rocking their cult-favourite.

It’s not just models, but everyday folks, giving off that “I could wear that too” vibe.

“We dress people with real lives, real jobs, real problems” says founder Gaëlle Drevet.

Another one…

Refy, a beauty brand by influencer Jess Hunt, took a similar path. CEO Jenna Meek says, “It’s all about making the audience feel involved.”

Even TikTok caught on, launching a “Branded Mission” to help brands like Asos collect and share UGC easily. During Halloween 2023, Asos used it to run a spooky outfit challenge. Users went viral, the brand got authentic content, and everyone won.

4️⃣ Social responsibility

GenZ be like "Yo, what you doing to make the world LESS TRASH?"

They're scanning your brand like:

• "You helping save turtles or what?" 🐢

• "You paying your workers actual money or exposure?" 💰

They don't want your "we support good things" corporate BS. They want REAL ACTION.

Want me to break down the actual strategies that work? Here we go…

🎯How to market to the GenZ?

1️⃣ Live their life — You have to play in the culture to make them love you.

Case study — Flipkart’s "After Dark #IYKYFK" campaign during big billion days sale.

Here's a billboard that kicked off at midnight.

By day, the billboard displays the typical Big Billion Days sale details and start date.

But by night, a different story unfolds—the real fun begins with the message:

What happens after dark, stays after dark.

Why this approach?

They recognized that Gen Z often indulges in late-night retail therapy.

So, they introduced glow-in-the-dark billboards that only come to life at night.

Placed near popular hangout spots, featured QR codes, and gave users access to exclusive deals during their "After Dark" sale. Pretty cool, right?

2️⃣ Shopcialize —

They want you to interact with them not just to sell, but to discuss, teach, be aware, and compare. Make best of the both worlds on social media: educate and sell.

3️⃣ Clickbaity ads flop — so don’t create one.

4️⃣ Privacy and trust — Keep your product development as transparent as possible and don’t mess with their personal data. ( They hate it)

Last, but not the least…

5️⃣ Create a genuine connection —

And to do that, you have to actually, LISTEN to them 👂 Not like "we hear you" corporate nonsense. Like ACTUALLY listen.

Slide into their DMs, read their comments, join their Discord servers.

GenZ ain't just another "target market" you can trick with fancy ads.

They're like that friend who can tell when you're being fake... And will call you out ON SIGHT! The secret? Just. Be. Real.

• If you mess up? Own it.

• Got limitations? Say it.

• Making changes? Show the process.

Think of it like this: You're not building a brand FOR GenZ... You're building it WITH them!

🤝

And that's the tea on GenZ marketing! ☕️

➡️Prompt for 30 LinkedIn content titles at a time

Going through a writing block? No worries leave it to this prompt. Once you fill the space holders and prompt it to Chat GPT, you get the list of title ideas.

→ Later, expand them using copy.ai 

→ Generate the content with the Squibler script generator

And boom! you've successfully dealt with your content block.

Act like a LinkedIn content strategist and personal branding expert. Your task is to generate 30 engaging, attention-grabbing content piece titles that align with my personal brand and are designed to resonate with my LinkedIn audience.

Here are the details:

Personal Brand Focus: [Insert the core themes of your personal brand, e.g., leadership, digital marketing, entrepreneurship, career growth]

Target Audience: [Insert your target audience, e.g., young professionals, entrepreneurs, C-level executives]

Tone of Content: [Insert the desired tone, e.g., professional, conversational, motivational]

Main Topics/Expertise: [Insert the specific topics you want to be known for, e.g., productivity tips, business strategies, personal development, industry trends]

Content Goals: [What do you want your content to achieve? E.g., drive engagement, establish thought leadership, share actionable insights]

Frequency of Posting: [Insert how often you post on LinkedIn, e.g., daily, weekly]

Task:

Generate 30 content titles that reflect my personal brand, cater to my target audience, and align with my goals. The titles should cover a range of themes such as:

Industry Insights: Titles that showcase expertise in [Insert industry or niche].

Personal Experiences & Stories: Titles that offer personal lessons or stories relevant to my audience.

Actionable Advice: Titles that provide tips, strategies, or how-to guides.

Trending Topics: Titles that discuss recent trends or developments in [Insert field or industry].

Inspirational/Motivational: Titles that inspire and encourage the audience to take action or reflect.

Make sure the titles are compelling and designed to generate high engagement on LinkedIn, while also reinforcing my authority in [Insert domain].

Take a deep breath and work on this problem step-by-step.

🔗 Use customer names - instead of order numbers → Link

🔗 Million Dollar Weekend Summary → Link

🔗 Daily Dump’s battle to turn trash into treasure → Link

🔗 9 evergreen marketing principles→ Link