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Table of Contents

1. Curated Careers

2. Trends and Tidbits:

   • 5 marketing lessons by legends

   • Write copy like Amazon

3. AI Arena:

   • Your own Storywriter AI

   • AI Patents Granted Annually

4. Interesting reads for the week

^{If this was forwarded to you, consider joining our community through this link.}

1. Head of Marketing at SessionLab
   
   📍 Full-time, Remote.
   
   ⚒️ Brief: Build and optimize marketing campaigns using a mix of different channels to drive marketing qualified leads and revenue.
   
   Apply

2. Head of Marketing at Start in TopspinPro
   
   📍 Part-time, Remote.
   
   ⚒️ Brief: Craft a comprehensive marketing strategy that aligns with our business goals and drives success.
   
   Apply

3. Performance Marketing Expert at IDF
   
   📍 Full-time, Remote.
   
   ⚒️ Brief: Help develop and refine paid ads across major ad platforms such as LinkedIn, Google, Meta, etc.
   
   Apply

5 timeless marketing lessons inspired by legends:

1) Dale Carnegie:

He believed the secret to influencing people was pretty simple: focus on what they care about. Instead of just bragging about your product, you should connect with what really matters to your audience.

Take Apple, for example.

When they advertise the iPhone, they don't just list features. They show you how those features fit beautifully into your daily life, solving real-world problems and enhancing your experience.

It's all about making it relevant to the user.

It’s all about creating a narrative that the audience can see themselves in.

2) David Ogilvy — the "Father of Advertising" believed in the power of research to create compelling ads that speak directly to consumer interests.

Here’s an example copy he wrote — "At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock."

This fact was not just plucked from thin air but was a result of a lot of testing and research.

This ad shows Ogilvy's skill in using specific, research-backed details to create a narrative that not only informs but also captivates the audience.

3) Steve Jobs

Steve Jobs championed the power of simplicity in both Apple's product design and its marketing strategies.

He understood that simplicity could be more impactful than complexity in communicating value.

Think of the "Think Different" campaign or the minimalist product launches Apple is known for. These weren't just about showcasing products but about making complex technology relatable and understandable. How?

By stripping away jargon to focus on how these innovations could actually make a difference in day-to-day life. This approach not only made Apple's products accessible but also helped them stand out in a crowded market.

4) Bill Bernbach — a pioneer of creative advertising, truly believed in the power of breaking the mould.

His iconic "Think Small" campaign for Volkswagen turned the trend of "bigger is better" on its head, by promoting the compact car in a market dominated by large vehicles.

This approach not only differentiated Volkswagen but also highlighted Bernbach's philosophy that bold, unconventional ideas are key to standing out in a crowded market. His work teaches marketers the importance of daring to be different to capture attention and make a lasting impression.

5) Leo Burnett

A legendary figure in advertising known for creating iconic brand mascots like Tony the Tiger and the Marlboro Man. His approach centred on connecting products with powerful symbols that resonate emotionally with consumers.

Leo Burnett came up with Tony the Tiger for Frosted Flakes. And he tagged him with "They're Grrreat!" — which wasn't just catchy, it turned Tony into a star who appealed to everyone from kids to their parents.

This move was genius because it showed how attaching a relatable and energetic character to a product can really make the brand stick in your mind.

In other thoughts…

➡️ Here’s how Amazon writes persuasive copy

• Keep it short —
  
  Stick to less than 30 words per sentence, so it's easy to get.
  
  Like, instead of saying "Due to the fact that"… just say "because".
  
  Simple, right?
  
  

• Show, don't just tell —
  
  Toss out fluffy words and use cold, hard numbers to make your point.
  
  Don't just say…
  
  "It's way faster" — say "it went from taking 10 seconds to just 1".
  
  

• Cut the fluff —
  
  Ditch those vague words that don't add anything.
  
  Like "nearly all" or "significantly better". Always makes me go urgh.
  
  Hit them with the real stats…
  "87% of our users" or "improved by 25 points".
  
  

• Make it matter
  
  Ask yourself, "So what?" for each sentence you write.
  
  If your writing isn’t giving them a reason to care, it’s not cutting it.
  
  

• Keep answers simple
  
  When someone's got a question, just hit them with a straight answer.
  

  • "Yep"

  • "Nope"

  • "42"

  • "Idk, I'll circle back when I’ve got the deets". No waffling arund.

Your own Storywriter AI

Copy paste the prompt to your ChatGPT —

AI Patents Granted Annually

🔗 AI in marketing examples → Link

🔗 7 Playbooks for GTM teams → Link

🔗 How to use AI to make more money and save more time → Link

🔗 50 Tasks ChatGPT Can Do in Seconds with These Simple Prompts → Link

🔗 I’ve Written 38+ Posts with Google’s Gemini. Here’s What I Learned → Link