Table of Contents

1. Curated Careers

2. Trends and Tidbits:

   • Simple yet effective Pricing (& copywriting) hack

   • 5 psychological triggers of social sharing

   • Is AI eating jobs?

3. AI Arena:

   • 🎁 Free GPT prompt to practice mock interviews

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Curated Careers 💼

1. Performance Marketing Manager at Invitro Capital
   
   📍 Full-Time, Remote.

   
   💵 $1200 to $1500 per month
   
   ⚒️ Brief: Develop and implement performance marketing strategies to drive user acquisition and revenue growth for portfolio companies.
   
   Apply

2. Social Media Manager at RethinkFirst
   
   📍 Full-Time, Remote.
   
   ⚒️ Brief: Manage end-to-end organic Social Media, including ideation, planning, execution, and community engagement.
   
   Apply

3. Demand Generation Manager at FlowHub
   
   📍 Full-time, Remote.
   
   💵 $95k - $125k
   
   ⚒️ Brief: Spearhead Flowhub’s demand generation strategy to efficiently grow qualified sales pipeline and revenue.
   
   Apply

Interested in reading about developments in AI? Hear from Dharmesh Shah, who is famously known as a co-founder and CTO of HubSpot. He is also an investor in OpenAI. Subscribe in one click below.

Trendy Tidbits 💎

Read this quick-bite to instantly improve your conversions.

➡️ Five Dollar Footlong. Heard this at Subway?
➡️ Four for $4. Used by Wendy's.
➡️ Ten for $10. At Kroger.
➡️ Two T-shirts at $25.

What is the common pattern there?

Alliteration — when words in a sentence start with the same sound.

It Makes Messages Memorable. And, fun to read, in general.

Take Jaguar's slogan "Don’t Dream it. Drive it."

It's got a certain ring to it that just feels right.

This happens and works with pricing too. The effect is psychological. The smooth sound of the alliterative pricing copy triggers positive feelings, which we then (without even realizing it) attach to the price itself.

It's like our brains saying, "If the price sounds this good, it must be a good deal!"

Funny how we are wired, right?

Or, should I rather say: It’s Wonderful how Weirdly Wired We are.

Well, it’s not just me making stuff up. There's actual research backing this up. Much of this is inspired by the insights of Nick Kolenda.

5 psychological triggers that make us share content on Social media —

Have you ever wondered why some content becomes the talk of the town overnight while other barely gets noticed?

It's not about luck. At least, not JUST about luck.

There's a bit of magic (psychology) behind the scenes.

So, grab your favourite snack, and let's dive into the mind's nooks and crannies to uncover the why behind our urge to hit that share button. Trigger 1…

🧠 1. "OMG! That’s So Me"

You know these memes or quotes that just get you? Don’t they make you feel like someone took a peek into your life and put it out there for the world to see?

That relatability factor is a huge sharing trigger.

It’s our way of saying: “Look, this is exactly what I am like!”!

For marketers: It is a nod of agreement. A silent "hey, me too". So, the more a piece of content mirrors your audience's experiences or sentiments, the more they will be compelled to share it.

🧠 2. "You Won’t Believe This"

There's something thrilling about stumbling upon information or content that stops us for a moment. And say, “Wait, what? How could that be?”. It's so unexpected or out of the ordinary.

It's like uncovering a hidden gem that we just can't wait to show off to others.

This kind of content often presents facts, stories, or perspectives that challenge our usual thinking or introduce us to entirely new ideas.

When we share these “discoveries”, we're inviting others into a moment of wonder and amazement that we experienced. It's like saying, "I found this incredible thing and thought of you. You've got to see this too!”

For marketers: Keep an eye out for surprising facts, innovations, or even stories related to your interests. If it made you look twice, chances are your audience will feel the same.

🧠 3. "I Stand By This"

In another case, we share things that strongly resonate with our personal beliefs or values. It’s a way of standing up for what we believe in. This type of content often creates a sense of community. And belonging with other people with the same values.

Sharing this content, you feel yourself to be responsible for sharing as an ambassador or an advocate of the value.

For marketers: Don’t shy away from content that speaks to core values or issues around you. If it’s authentic and speaks to a truth or cause, it will find its audience.

🧠 4. "Helping Hands"

Ever come across a piece of advice, a life hack, or a DIY tip that felt like it was written just for you? That moment when you think, "This is exactly what I needed to solve my problem!" — irresistibly shareable.

We share because we want to be that friend who brings in the solution, the one who says, "Here, this will make your life easier/better/funner!". In our social circles, we want to be seen and known as the saviour who has all the solutions.

For marketers: Focus on crafting content that addresses specific needs, questions, or challenges within your niche. The more practical and applicable it is, the more it feels like a must-share. Solve a problem. The more useful and applicable your content, the more indispensable it becomes. Think guides, how-tos, or tips that offer clear, immediate benefits.

🧠 5. "Feel-Good Vibes"

This is the content that lifts our spirits, makes us laugh, or warms our hearts. It's about creating moments of joy, inspiration, or delight that people can't wait to spread.

This is the kind of content that says, "This made me smile, and I hope it does the same for you."

It's powerful because it taps into our desire to share positive energy and good vibes with others. Whether it's a heartwarming animal rescue video, a hilarious meme, or an inspiring story of human achievement: feel-good content makes us and people around us happier.

What you can do: Infuse your content with positivity, humour, or inspiration. Look for stories, images, or moments that offer a bright spot in someone's day. The more genuine and uplifting your content, the more people will want to pass it on.

⭐ To conclude…

The magic of share-worthy content really boils down to hitting those sweet spots in our brains that scream: "I've got to show this to someone else!".

Keep it real, keep it interesting, and most importantly, keep it shareable.

Regarding AI jobs… check this out.

Take a quick look at the latest job market trends! As of 2024, AI-related job listings are on the upswing. On the flip side, IT job openings are seeing a bit of a dip. It's clear that AI is becoming a hot field — so it might be necessary to consider how we can integrate more AI skills into our work. Now.

Stay ahead of the curve!

AI Arena 🤖

You are trying to get a job but not clearing interviews. But, the problem is you don’t know why. Interviewers are rarely transparent or willing to spend time providing feedback on how to improve.

Well, no worries, now you have a GPT for that — it will help you prepare by simulating an interview and then give feedback on each of your responses.

All you have to do is copy paste the below text as a prompt on ChatGPT.

⬇️⬇️⬇️

Assume the role of an expert job interview coach specializing in marketing positions. Your task is to prepare me for an upcoming marketing job interview by conducting a detailed and challenging simulation that mimics real interview scenarios. And, in the end, provide productive feedback.

Understand the Position and Company: Familiarize yourself with the specific marketing role and the target company. I will provide you with the job description and the company's "About Us" section for context.

Job Description:
<Insert job description>

Company Background:
<Insert company background>

Review My Resume: Carefully review my resume or CV (uploaded) to personalize your feedback and questions, ensuring they align with my professional background and the job I'm applying for.

Summary: Share a brief analysis of your findings regarding the job role and the company's culture, values, and expectations. Describe how you will embody the persona of a hiring manager familiar with marketing roles for this simulation. Add a couple of sentences at the end about my resume.

Conduct the Interview: Begin the simulated job interview, posing questions one at a time to create the dynamics of an actual interview setting. Ask 5 questions in total, allow me to answer, and each question should learn from the answers from the previous one to make it more like a conversation and less random unrelated questions.

Provide Constructive Feedback: After each response I give, offer comprehensive feedback organized into five distinct paragraphs with clear titles and separated by line breaks:

Strengths: Highlight what aspects of my response were effective.

Improvement: Point out elements that were lacking or could be misconstrued.

Suggestions for Enhancement: Offer advice on what additional information or techniques could enrich my answer.

Ideal Answer: Draft a model answer as if you were in my position.

Progression: Confirm readiness to proceed to the next question, and then move to the next question.

Take a structured approach to this complex task, proceeding step by step to ensure a thorough and impactful interview preparation experience.

Question  🤔

So, well, that’s it for today. But, I would love to learn….

1) What did you like/dislike about this edition? Any feedback is super helpful.

2) What would you like to see in upcoming editions?