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Table of Contents

1. Curated Careers

2. Trends and Tidbits:

   • ROI vs ROAS

   • OKRs vs KPIs

3. AI Arena:

   • Create SWOT Analysis using ChatGPT

   • AI vs Photography: The time it took to reach 15B pictures

4. Interesting reads for the week

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1. Marketing Outreach Specialist at Fluxx
   
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   ⚒️ Brief: Manage & execute various marketing campaign projects including updating landing pages, sending emails and pulling reports on sequence activity.
   
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2. Social Media Manager at Twine
   
   📍 Part-time, Remote.
   
   ⚒️ Brief: Create engaging content for social media platforms, including content creation, custom graphic design, caption writing, hashtag research, schedule planning, and client meetings.
   
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   ⚒️ Brief: Manage the marketing team to create and lead marketing strategies to meet Anaconda’s objectives.
   
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➡️ ROI vs ROAS

What's ROI?

ROI (Return on Investment) is like the Swiss Army knife of financial metrics.

It’s super versatile and used everywhere, in many different forms.

Think of ROI as a way to measure how well your investment is working for you, regardless of what it is. For example — you could be investing in stocks, buying a new piece of machine for your business, or even getting into real estate.

ROI is everywhere. It tells you the percentage of money you’ve made (or lost) compared to what you put in.

Here’s how you figure it out: You take the profit you made, subtract the amount you invested, and then divide that number by the initial investment.

ROI = (return - investment) / investment

Finally, multiply by 100 to get a percentage.

So, if you end up with a 15% ROI → it means you made a 15% profit on top of your original investment.

Here’s an example I would like you to work on and calculate yourself:

Example:

Imagine a company launches a marketing campaign that includes social media, email marketing, and PPC ads. It cost them a total of $100k.

The campaign drives $300k in sales…

but when you factor in all costs (including product costs, overheads, and campaign costs) the net profit from these sales is $120k.

Find ROI. I would like for you to take a moment and give it a try.

Here’s the answer —

ROI = (120,000 / 100,000) × 100 = 120%

What does an ROI of 120% mean?

It tells you that the marketing campaign returned $1.20 for every $1 spent.

And what about ROAS?

Now, ROAS (Return on Ad Spend) — is the go-to metric for the advertising world. It’s all about understanding how effective your advertising campaigns are.

Unlike ROI, which can be applied to just about any investment, ROAS is focused on money spent on advertising, and earned from the same advertisement.

Calculating ROAS: You look at the revenue generated directly from your ad campaign and divide it by the ad spend of that campaign.

If you spend $100 on an ad and it brings in $500 in sales…
Your ROAS is 5:1 OR 5x.

This means for every dollar you spent on ads, you got five dollars back in sales.

Example: Let's say you spent $20k on Google Ads for a specific campaign, which directly resulted in sales of $100k.

What would be the ROAS?

Answer —

ROAS=100,000 / 20,000 = 5x

That’s — Return on Ad Spend.

To conclude what we learned…

ROI gives you a big-picture view of profitability across any and all investments.

vs.

ROAS zeros in on the bang-for-your-buck from advertising.

⬇️⬇️⬇️

Here’s an additional question. Calculate and reply to this email with your answer. Correct answer (with explanation) gets featured in the next edition —

A company launches a marketing campaign for a new product, spending $5,000 on the campaign. The campaign generates $25,000 in sales. The product sold costs the company $10,000 to produce and deliver. Calculate both the ROAS and ROI for this campaign.

In other thoughts…

➡️ OKRs vs KPIs

Create SWOT Analysis

Copy and paste the prompt to your ChatGPT to create a SWOT analysis —

AI vs Photography: The time it took to reach 15B pictures

It took 150 years from the first photograph in 1826 to 1975 to reach 15 Billion photographs. On the other hand, more than 15 billion images have already been created using text-to-image AI tools since 2022. Insane, isn’t it?

🔗 How to Build SEO Strategy with AI → Link

🔗 How AI Will Affect Sales Jobs in 2024 → Link

🔗 The role of artificial intelligence in business in 2024 → Link

🔗 10 Quotes About Artificial Intelligence from the Experts → Link

🔗 How to use AI to make more money and save more time → Link