Table of Contents

1. Curated Careers:

   • 3 jobs at BrainTrust, Plivo, HER

2. Trends and Tidbits:

   • Dissecting a simple yet effective ad creative

   • WTH are Viral Loops?

3. AI Arena:

   • ChatGPT has an upgrade 🧠

   • Punctuations matter in AI prompting

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Curated Careers 💼

1. Digital Marketing Manager at BrainTrust
   
   Part-Time, Remote.

   
   Brief: Responsible for developing and implementing digital marketing strategies to drive online brand awareness, engagement, & conversion.
   
   Apply

2. Growth Marketer at Plivo
   
   Full-Time, Remote.
   
   Brief: Report to and work with the GTM leader team for Contacto (one of Plivo’s new SaaS products).
   
   Apply

3. Performance Marketer at HER
   
   Full-Time, Remote.
   
   Brief: Focus on attracting new users to our LGBTQIA+ mobile app with a subscription revenue model.
   
   Apply

🧲 Picture this: Your resume, but with a magnet attached. Suddenly, you're not just another name in the pile. You're THE name. It's not woo-doo magic; it's just smart editing. And it's yours for FREE. Don't miss out — get a comprehensive review of your resume with actionable advice. Find out at the bottom of this.

Trendy Tidbits 💎

This ad made me stop and think. Simple? Yes. Effective? Absolutely.

Let's figure out why…

1) Anchoring Bias in action: The first option (spend $1,500 on supplements) sets a high financial value as an anchor, making the second option seem more reasonable. It doesn’t even say how much their product costs (on the right). Even without the knowledge of that, we are framed for it to be perceived as an affordable option.

2) Color psychology: The other option is in RED, signifying danger. The suggested option is Green = safe. The CTA is Orange inciting enthusiasm, excitement, and urgency towards taking action.

3) Emotional resonance: The smiling person associated with option B can evoke positive emotions, making it more likely that viewers will feel good about choosing that option.

4) The ad appeals to both the rational side (with the financial comparison) and the emotional side (with the image of the smiling person), which aligns with the dual-process theory of decision-making.

5) Minimalism and selective attention: The ad's minimalist design with enough white space around the text and images avoids overwhelming the viewer. And, the design of the ad uses selective attention principles by directing focus to the contrasting choices, ensuring that the message is not lost in a clutter of details.

Also….

WTH are Viral Loops? If you are curious, continue reading.

Imagine this…

You find a super fun game on your phone.
You play it, love it, and tell your two best friends about it.
They download it, love it too, and each tells two more friends.
Those friends tell their friends… and so on. It's a domino effect.

Now, suddenly, a bunch of people are playing because you shared it first.

That’s a viral loop — It's when something gets shared over and over, growing bigger each time. It’s like telling a secret that everyone keeps passing along. The secret (in this case, the game) gets more and more popular without needing to do anything else.

This is a loop where the growth of your user base compounds, much like the interest in a savings account, but at a much faster rate.

Remember this?

The Ice Bucket Challenge. How did that go? One person dumps ice water on themselves, challenging friends to do the same, and suddenly, it's everywhere.

It's a perfect loop — fun, shareable, and for a good cause.

All in all, embedding viral loops can transform the growth cycle. Because, unlike linear marketing, the power of viral loops is not just about reaching one person at a time but reaching many through the power of one.

Viral loops could be fueled through:

• Word-of-mouth (the example of you sharing the game with friends)

• Social sharing (let people share their achievements — Ice Bucket)

• Referral programs (Incentivize to share — see bottom of the email)

When executed correctly, a viral loop can become a self-sustaining engine of growth. And once it gains momentum, it requires less external energy or fuel to keep growing. It becomes a natural, organic process that can lead your product or content to reach a vast audience.

Quick question for you: What metric would you use to measure the success of a viral loop? The correct answer (with an interesting explanation) gets a feature in the next newsletter edition.

AI Arena 🤖

ChatGPT now has a memory. Here's what it means: This means you can talk about all sorts of stuff, and it'll keep up, making your conversations smoother and way more fun. It's a big leap towards chatting with AI that feels more like talking to a friend who gets you!

Here’s the update:

User-Controlled Memory:
- You decide what ChatGPT remembers. No more repeating yourself.
- You can check what is stored, edit the memory, or clear the whole slate.
- Turn the switch on or off at any time.

In terms of Privacy:
- OpenAI is ensuring this feature doesn't compromise your secrets.

What does this mean for marketers?

1) On-the-fly campaign optimisation:

- Launch a campaign.
- Refine your messaging on the fly based on previous interactions.
- ChatGPT will remember feedback from your audience.
- Tweak your campaign without starting from scratch each time.

2) ChatGPT can remember your tone, voice, and format preferences, and automatically apply them to content drafts without repetition.

3) Content creators can use ChatGPT to develop ongoing storylines. Or, content series. share feedback with ChatGPT that you got on each piece of content. Now, each forthcoming piece of content will be informed by the reactions to previous ones, to make sure that the series remains engaging and follows feedback.

How to enable this feature?

While it is still rolling out to everyone, you can click on your picture on the bottom right -> settings -> personalization -> Memory.

🔗 Read more.

Did you know punctuations matter A LOT when interacting with AI? 🤣

Well, until next time! Meanwhile, if you are open to new jobs and opportunities, we are planning to promote a few candidates in the next edition [at no cost]. If you are interested, please write to me by replying to this email.

And, if you would like a free resume review, check below.