How are things? 🙋‍♂️

Hello there —

Tough day today. Election results are being declared in India as I type this out.

Markets are tanking. Highest fall since COVID in a single day

Anyway, that’s a story for another day.

For today, help me out with this, please. Pretty please.

How can I improve this newsletter for you? To make it easy:

• What do you like in the newsletter?

• What do you not like in the newsletter?

I will be waiting for your answer.

Table of Contents

1. Curated Careers

2. Trends and Tidbits:

   • WTH is AARRR Funnel?

   • Ask

   • How they lead at Canva

3. AI Arena:

   • Turns your AI searches into shareable pages

4. Interesting reads for the week

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➡️ WTH is AARRR Funnel?

The AARRR framework is a popular model for startups and SaaS companies to measure growth and success.

It was introduced by Dave McClure (Silicon Valley investor and founder of “500 Startups”) and is also called the Pirate Metrics or Pirate Framework. Why? Think about it. AARRR.

It splits your customer life cycle into 5 phases and matches them with related metrics - starting from the first touch point up to the point a potential customer becomes a paying customer.

Let's break it down step-by-step with some examples:

1) Acquisition:

This is where customers first discover your product. You think about attracting them through various channels like ads, SEO, content marketing, etc. This is all about grabbing attention and sparking curiosity - you gotta make them click and see what the fuss is about!

Metrics to track here:

• Website traffic

• Source of traffic

• Cost per action (CPA)

• Social media engagement

2) Activation:

This is the "aha!" moment when users tart using your product (maybe, a free trial), see the value and get hooked!

As an example —

For Dropbox, it's uploading a file.
For Facebook, it's making 7 friends in 10 days.

Metrics:

• Sign-up completion

• Time to value (TTV)

• Completion rate of key actions

3) Retention:

Keeping users coming back is key. Provide value, updates, rewards to retain them.

Metrics:

• Active users

• Usage frequency

• Retention rate & Churn rate

4) Referral:

Turn happy users into advocates who spread the word! Offer referral programs, social sharing, and incentives.

Metrics:

• Referral rate

• Number of Referrals

• Net Promoter Score

• Viral co-efficient

5) Revenue 💰

The ultimate goal - turning users into paying customers! 💸

Metrics:

• Revenue

• ARPU

• CAC

• LTV

• CAC:LTV ratio (as below)

Below is an example of the whole funnel…

The whole aim is to find the percentage that survives the gap to the next step and fix wherever the leak exists.

How they lead at Canva (by Co-founder & chief product officer at Canva)

“Canva employees have coaches, rather than managers.

Coaches are people working in your speciality (e.g. other product managers, engineers) who are constantly thinking about your personal growth. They check in, do one-on-ones, and might even help on projects like strategy documents.”

— source

I found this very inspiring —

When Steve Jobs was 12 years old, he cold-called Hewlett-Packard co-founder Bill Hewlett and asked for spare computer parts. It led to a summer internship and further stoked a curiosity that never went away.

The story offers an important reminder: Closed mouths don’t get fed.

There is something in your life that you deserve but haven't achieved, simply because you haven't asked for it yet. If you want something—and you’ve done the work to earn it—go ask for it.

• Worst case—you’re told no.

• Best case—it’s yours.

Most of the people you admire are willing to help. They received help on their journey and want to pay it forward. But you have to do the work to earn that help.

The old adage to sit back and wait for good things to happen is terrible advice.

A little push goes a long way.

— source

Use this ChatGPT prompt to improve your offer

— source

Turns your AI searches into shareable pages 😲

Perplexity Pages is the easiest way to create comprehensive, visually appealing content on any topic. Type in any topic and instantly receive a structured draft, turning what used to be hours of work into just a few minutes.

Pages help you grow your personal brand with shareable content.

For example, I created this page by searching on PerplexityAI — “What is SEO?”

🔗 7 expert predictions on the future of social media for 2024 → Link

🔗 Prospecting in Sales: New Methods for an AI-Driven World → Link

🔗 How to Use AI for Sales Prospecting in 2024 → Link

🔗 What to expect from social media management in 2028 → Link

🔗 How to use AI to make more money and save more time → Link