Modernize Out Of Home with AdQuick

AdQuick unlocks the benefits of Out Of Home (OOH) advertising in a way no one else has. Approaching the problem with eyes to performance, created for marketers and creatives with the engineering excellence you’ve come to expect for the internet.

You can learn more at www.AdQuick.com

Table of Contents

1. Curated Careers

2. Trends and Tidbits:

   • WTH is VSO?

   • Benefits vs Features

3. AI Arena:

   • VSO Optimizer ChatGPT

4. Interesting reads for the week

^{If this was forwarded to you, consider joining our community through this link.}

1. Remote Head of Marketing at Podia
   
   📍 Full-time, Remote.
   💵 $100K USD
   
   ⚒️ Brief: Create and own execution of a strategy to build awareness of and affinity for Podia in the market, increase revenue, and efficiently develop our best-performing marketing channels.

   
   Apply

2. Lead Email Marketing Manager at Launch Potato
   
   📍 Full-time, Remote.
   
   💵 $80K- 115K USD
   
   ⚒️ Brief: Responsible for driving the end-to-end strategy and execution of our lifecycle marketing strategy for Launch Potato’s FinanceBuzz brand which has around 7 million monthly consumer visits.
   
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3. Marketing Data Analyst at Mutt Data
   
   📍 Full-time, Remote.
   
   ⚒️ Brief: Extract and manipulate data, creating actionable recommendations for business decisions.
   
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➡️ WTH is Voice Search Optimization (VSO)?

Imagine it's a sunny Saturday morning. ☀️😎

You’re craving your favorite latte but in a new part of town. 

You pull out your phone and say, 🤳

“Hey Google, find the best coffee shop near me.” 

Within seconds, you get a list of top-rated spots, complete with directions. 

But have you ever wondered how those results get picked? That’s VSO in action!

I know what you’re gonna ask now. Anyway, the voice searches are converted to text and then searched by the assistants. So, what’s new?

Isn’t it the same as SEO?

Well, not really. It’s like writing a letter to your boss v/s asking your girl out.

It is more conversational than a normal browser search.

When we talk, we use natural phrases like “How do I…”, “Why does it…”, and “When will they…”. For example, in voice search, you might say, “Hey Siri, what are some good coffee shops near me?” but in text, you’d just type “coffee shop near me.”

Voice searches have become more about understanding the intent behind the query rather than just matching keywords. Just imagine if you ask Alexa…

She cannot! But yes, she will suggest a nearby psychiatrist’s info or tell you a search result of “Ways to cure depression”.

Siri and Bing are now adopting ChatGPT. With tools like ChatGPT’s voice and visual model entering the game, the voice search landscape is evolving fast.

For marketers like us, this means our content needs to be the one that voice assistants pick to read aloud. Imagine Siri or Alexa quoting your website— hello, traffic spike!

But how do you do that?

➡️How to optimize for Voice Search?

Voice Search Optimization is all about tweaking your content so it’s easily found and used by voice search tools like Siri, Alexa, and Google.

Think of it like SEO but more focused on how people talk🗣️ rather than type.

Just to give you a glimpse of what the future holds for VSO,

here are some stats—

• Over 25% of individuals indicated using digital voice assistants several times a day, as per Statista.

• By 2024 end, voice assistants are expected to reach 8.4 billion units. That’s more than the world population! 😲

• A voice search study conducted in 2019 found that 70% of all answers returned from voice search occupied a SERP feature. 

I went through 15 different content pieces (blog posts, articles, and research studies) to find out what works for VSO and what doesn’t, and here is how to do VSO based on extensive research I have done so far–

1) Optimize for ‘featured snippets’

Co-pilot and Gemini suggest website references for each search result. Just like this…

Make concrete points for ‘definitions’ in your content. Make it sound human, yet perfect.

It makes your chances of getting featured.

2) Don’t miss out on FAQs

If you were lazy and didn’t add Frequently Asked Questions on your website, Do it now!

→ Start with the Google Search console itself!

→ Take questions from “related searched”, “people also ask”

→ Integrate your FAQ answers with blog-redirect-links

3) Add long-tail+

Nah! not this ☝️one. Typing the query is tiring, and cognitively demanding. But, voice search? Super easy + it’s cool! (less tiring) 🗿

→Hence, we try longer questions.

And that leads to the long-tail+ keyword approach. What is that, you ask?

• Keywords that contain more than three words.

• ‘Who’, ‘what’, ‘where’, and ‘how’ type questions.

• Keep them as H2 or H3 in your content.

Now, listen here. You must keep a concise, satisfying answer just after the H2 (long-tail word)

→ Detailed? No.

→ Overview? Yes. Later, you can proceed with a detailed text.

4. Fix your Local SEO

If you want local traffic, visibility, and brand awareness.

You must fix these three things 

• Optimize Google Business Profile

• Be visible in other local directories 

• Target local Keywords

  

Okay, now you know how to do VSO. But what tools to use?

1. For SERP analysis of long-tail keywords use  Keyword Overview

2. To optimize for VSO use  ImpactHero

3. To improve your local SEO use Listing Management

And congratulations! You just got updated with all that you needed to start with VSO!

If you use VSO the right way alongside SEO, it’s pure magic for traffic. I would say, VSO, SEO, and GEO go hand in hand to make the most out of your website in 2024.

Don’t know GEO? In this particular newsletter, I have the simplest explanation of GEO for you.

In other thoughts…

Show products by benefits, not features — Source Ariyh

As part of 8 experiments, researchers found that when products were categorized by their benefits, as compared to features like flavor or ingredients, people chose:

• 57.5% more spreads (e.g. jams)

• 49% more yoghurt

• 17.5% more tea

• 10.9% more nutrition bars

When items are categorized based on their benefits, it better explains how they meet our needs. So we’re more likely to visualize ourselves using it, increasing its attractiveness to us.

Modernize Out Of Home with AdQuick

AdQuick unlocks the benefits of Out Of Home (OOH) advertising in a way no one else has. Approaching the problem with eyes to performance, created for marketers and creatives with the engineering excellence you’ve come to expect for the internet.

You can learn more at www.AdQuick.com

VSO Optrimizer GPT

The prompt will help you optimize the VSO of your website by learning about your business and content.

Note: Copy-paste the below prompt. Paste your website URL. Next, paste any of your blog URLs to start with. It rewrites it with optimized VSO, suggests FAQ section, and also generates the schema markup- script for input.

1. Website Analysis

   • Ask the user for their website address.

   • Conduct a thorough analysis of the website to identify areas that need optimization for voice search. Consider elements such as page load speed, mobile-friendliness, current keyword usage, and overall content structure.

   • Provide an overview of the differences between voice search and traditional search, focusing on how voice search queries tend to be longer and more conversational.

   • Identify specific improvements needed to optimize the website for voice search.

2. Blog Optimization Process

   • Ask the user to provide a list of blog posts on their website, one by one.

   • For each blog provided, generate a rewritten version that is optimized for voice search. The optimization should include:

     • Incorporating long-tail keywords and natural language phrases that are commonly used in voice searches relevant to the blog's topic.

     • Ensuring the content is conversational and answers common questions directly.

     • Adding structured data (schema markup) where applicable to help search engines understand the content better.

3. Content Optimization Steps

   • Review the original blog content and identify the primary topics and questions it addresses.

   • Research long-tail keywords and natural phrases related to these topics using tools such as Google’s Keyword Planner and Answer the Public.

   • Rewrite the blog content to include these keywords and phrases, maintaining a conversational tone and directly answering common questions.

   • Create a FAQ section within the blog if applicable, using natural language and complete sentences to address frequently asked questions related to the blog's topic.

   • Implement structured data (schema markup) to enhance the blog’s visibility in voice search results.

4. Final Review and Recommendations

   • Provide the user with the rewritten, VSO-optimized version of each blog.

   • Offer additional recommendations for ongoing content creation and updates that align with voice search trends.

   • Encourage the user to regularly monitor their website’s performance in voice search through tools like Google Search Console and analytics platforms, adjusting the strategy as needed based on the data collected.

Take a deep breath and work on this problem step-by-step.

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